A well-established Brand not only increases the effectiveness of marketing campaigns, but it also enables the company to secure margins and potentially extend the Brand to new services and product lines. A Trade Mark and Brand are closely linked and cannot be separated. But, there is no doubt that a Trade Mark is a prerequisite to Brand Building. A Trade Mark which is not appropriately protected may give rise to legal conflicts and may also restrict a corporate from using the respective mark that signifies its very existence. Lexoracle has quality expertise and knowledge in the field of trademarks. Lexoracle has been advising multiple corporates on their trademark development strategy and has helped them register and enforce Trade Marks in India through its strong network alliances.
Trademarks Law in India is governed by the Trade Marks Act, 1999 and Trade Marks Rules, 2017. Any mark which is capable of being represented graphically as a word, device, label, numerals or combination of colours and capable of distinguishing the goods or services of one person from another can be registered.
Trademark application and prosecution in India since its inception involve the filing of various Forms by the trademark holder/agent/attorney with the Registry. For smooth and successful prosecution of trademark applications, Forms are to be accompanied by prescribed fees and requisite documents as mentioned in the Act and Rules. As far as the official fee is concerned, it depends upon the nature of the organization, whether it is an individual/startup/small enterprise or company and whether the application is to be filed online or physically.
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